Is there enough revenue for all these channels to survive? Or, will some fall by the wayside like Hallmark’s sister channel Kermit did despite critics raving about its programming?Īs things stand, TAM Media figures show that kids’ channels account for just 2% of the entire channel share.
Viacom’s ‘Nickelodeon’, a failure so far in India, has re-tailored itself with a Hindi feel to catch. While Sony Entertainment has just announced the launch of the Animax channel on July 5, UTV will be launching its channel Hungama this August.Ĭartoon Network has structured a special channel for pre-schoolers called Pogo, and Disney is to come up with up to 3 channels this year.
MUMBAI: After the news channels, it’s the turn of the cartoon and kids’ channels to invade the Indian skies.
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